2024 OX7 Idea Exchange | Data-driven Revenue Growth

2024 OX7 Idea Exchange || May 15-17 Chicago, IL

Flexpress = Data-driven revenue growth

In 2024, high-traffic websites need diverse and reliable revenue streams to thrive. That's why we built Flexpress: a WordPress-based, decoupled CMS with integrated monetization and analytics for growing high-traffic-website revenue.

Let's please meet if you’re in Chicago the week of May 13, or interested in the conference. We're speaking on the OX7 main stage Thursday 5/16 @ 3PM.

0X7: Key Themes And Topics

Speaker Agenda Highlights

Still need OX7 tickets?

Kicking things off: James Capo was recently promoted to CEO of Omeda — heartfelt congrats to him. We're excited to hear his perspective leading the company into its fifth decade (Omeda was founded 1978).

Meta-media industry: the industry commentary surrounding media and publishing has become fascinating. We're excited to hear from Workweek's Adam Ryan who brings a wealth of media experience across Spiceworks, Under Armour, The Hustle, Chernin Group and LightShed Ventures. His talk focuses on incorporating experts into a overall media strategy.

amanda landsaw

Build the audience team: Amanda Landsaw has been with Endeavor Media coming up on her fifth years, with previous experience at PennWell, and the Tulsa Shock. Getting audience right from a talent perspective requires finding who enjoy finding answers via A/B experimentation.

jacob donnelly

Another Morning Brew Alum Shines: Looking forward to seeing Jacob Donnelly, the organizer of the AMO Summit, which again will be held in NYC this October.

WTF is "Headless"

Go Headless = More Revenue

“At Futurism we earned more revenue thanks to immersive design, lightning-fast page load times, and an architecture that made design iteration fast and easy. Regular WordPress couldn't cut it, so we built our site using a "headless" CMS called Flexpress.

The Flexpress CMS decouples its WordPress backend from the React / Next.js frontend via a GraphQL API data pipe. The result is the optimal setup for high-traffic sites: modern frontend visual experience for audiences AND secure, easy-to-design backend for editors and engineers. Every high-traffic website would benefit from a similar approach."

Adrian Prieto | Web Engineer
on his experience upgrading to a headless frontend at Futurism.com

A delicious approach with an appetizing layout, ingredients, introduction, and step-by-step instructions.

Direct sell with sponsored hubs.

Seasonal hubs containing curated articles bring audience back time after time.

“Flexpress's user-friendly developer infrastructure helped us implement a complete site-design overhaul in under 30 days; we immediately saw our time on site increase by more than 25 percent. Now, we rely on Flexpress's integrated analytics—across SEO, content management, programmatic ads, direct-sold campaigns, and affiliate revenue—to ensure we’re making the smart and data-driven decisions that allow our business to thrive, while providing our readers with the premium culinary content they’ve come to expect from our brand. "

Kat Craddock

Editor-in-Chief & CEO, SAVEUR

“The Flexpress team helped us modernize and optimize our monetization technology. The results are clear: improved RPM and RPS for our brand, coupled with faster page-load times for our users. We now monitor our advertising KPIs directly from a single account and view these gains in action.”

Flexpress = Data-driven revenue growth

Let's meet to discuss key takeaways from OX7, and ideas for growing your high-traffic website's revenue.

Let's Meet In Chicago

Justin DeMaris

Tom Imboden

Kendra Gauntlett

Kane Russell

Speaker Agenda Highlights

Pre-conference | Thoughts on Audience Development in 2024

Post-conference | Analysis and key takeaways

House of Blues Party

Go Headless = More Revenue

Growth platform for high-traffic websites

Kat Craddock

Adam Morath

Let's meet: Ox7