Switch Now
AdMonsters Publisher Forum | Nov. 2023, NOLA

Meet Flexpress.

We design badass SaaS for publishers to grow their audience and increase their earnings. Customers include Flying Media Group, SAVEUR, UpBeet Brands, Top Class Actions, and 75+ other brands.

We will be in person at the Ad Monsters Publisher Forum in New Orleans, LA November 5-8, 2023 — if you're going, let's meet up. Even if not attending, let's virtual chat to unpack the conference's key takeaways and smart ideas for grow-hacking publisher websites. 

 
 
 
 
 

If you're a publisher focused on growing audience and revenue, let's book some time.

Flexpress: for high-traffic websites

JUST LAUNCHED

Flexpress Analytics

1organic_analytics_authors
Instantly assess traffic and earnings over time
Filter by author, content category, revenue type, top URLs, and more
Explore Analytics
Going to AdMonsters?

Let's Meet In NOLA

Flexpress SVP of Revenue, Tom Imboden, will be at the 2023 AdMonsters Publisher Forum: November 5-8 at The Roosevelt New Orleans.

T019W10RJ6A-U028P52M8SY-f10abc78f041-512
Tom Imboden

Flexpress SVP of Revenue

Tom has worked for years in SaaS and publishing, and can speak to several active case studies of how to grow publisher earnings 20% or more using improved analytics, ads, and affiliate, as well as faster site speed and streamlined syndication. 

Not going to NOLA, but still interested in connecting with Tom? Please feel free to reach out to directly: tom@flexpressai.com

 
2023 AdMonsters Publisher Forum | Preview

Linking Into the Agenda

Looking over the Publisher Forum agenda, these highlights stood out to us:

Keynote: “One Publisher, One Brand: United By First-Party Data” || Alyson Williams, SVP Digital Operations & Strategy, Forbes 

  • Coming off the AMO Summit, it will be interesting to hear how Fortune's take on print. The path to making print successful lies in better utilization of personalization data from digital.
  • Publishers have to own their own data. Over reliance and/or dependency on social media for audience engagement ultimately caps a publisher's total growth potential. We're curious to hear more about Fortune's perspective on the best way to think about tracking visitors. Our take is that the toughest part is mapping revenue to content, given the underlying platform integrations in digital make this challenging for most.
  • We imagine Allyson will be using AI together with first-party data for internal purposes only. From what we can tell, surveys seem to be a critical part of a first-party data strategy, and the delivery of future content according to past data seems tailor-made for AI pattern recognition.

Keynote: AdTechGod’s Commandments for the Future of CTV, from the AdTechGod.com

  • For the uninitiated, CTV stands for "connected TV (CTV) advertising," which describes video ads delivered via a streaming service during a viewer's movie, TV show, or other video content — i.e. viewed on an actual TV via smart TV or connected device like a Roku or Amazon Fire stick.
  • I think the 10 commandments are excellent advice for any type of advertising, whether CTV or not. The most important from our view: committed focus on the user and choosing quality over quantify of ads.  

Keynote: I Want To Spend More With You, Really. A Buy Side's Perspective on Securing Incremental Spend || Jay Friedman, CEO, Goodway Group

  • As in Alyson's keynote, the cookieless landscape will be a focus of Jay's talk. For publishers with a specific category expertise in home, culinary, science, etc., the time to act is right now in order to ensure the future capture of recurring revenue streams.
  • Advertising partners need conversion data, not just impressions or pixels. The marketplace is now sophisticated enough to provide deeper ROI- and ROAS-level insight, which is how advertiser's budget strategy is being graded by their boss. 

Digital Media Smackdown: Sell-Side vs. Buy-Side Programmatic Data Gap || Terry Guyton-Bradley, Justin Scarborough, and Andrew Byrd

  • Per what we just described, the passing of data between advertisers, publishers, and tradedesks/intermediary platforms represents the bridge to new and better advertising products.
  • Will be interesting to hear why the process to share data across this stream is so complicated, especially as programmatic ads represents less and less of a black box for smart publishers. 

—

Still need tickets? Buy them from AdMonsters here. Event is Nov. 5-8 @ The Roosevelt New Orleans.

Food For Thought

4 Revenue Hacks For Publishers

With 2024 around the corner, some ideas to put more points on the board:

Growth Hack #1

Get smart on GA4

The time to stress about the transition to Google Analytics 4 has arrived. Google stopped processing data for Universal Analytics (UA) properties on July 1st, 2023. While GA4 properties set up automatically, the new structures represent a massive shift in the way publisher collect, process, and utilize web analytics.

5 Things Publishers Should Know About GA4
By Tony Stanhope
View article
Growth Hack #2

Clean up syndication

Smart publishers put time and attention toward growing organic search traffic; savvier publishers grow traffic across multiple referral sources. With syndication, stop leaving growth up to chance, and instead streamline data sharing.

Syndication to fuel traffic growth
By Caitlin Castelaz
View article
Growth Hack #3

Scale affiliate with "magic links"

Magic links are just one aspect of Organic Affiliate, which we engineered to maximize earnings, solve the link management scale problem, and provide accessible, cross-merchant reporting. According to Bob Vila's General Manager John Coyne, Organic Affiliate has the potential to make publishers sixty-five percent more efficient managing affiliate links to earn revenue. 

Growth Hack #4

Invest in faster page load speed

Boiled down, page load speed is as good a north star as any in determining overall website health and performance. Faster page loads lead to higher search priority in Google's ranking, as well as insulated protection against fluctuating traffic coming out of Google's periodic algorithm updates.  

Affiliate best practices, in 8 mins
By Zach Levine
Watch video
How to improve site speed
By Amy Fuchshofen
View article

More about Flexpress

Publishers choose Flexpress for user-friendly SaaS to grows audience and earnings

screenshot-saveur-recipe
A delicious approach with an appetizing layout, ingredients, introduction, and step-by-step instructions.
screenshot-saveur-direct-sold-sm
Direct sell with sponsored hubs.
screenshot-saveur-seasonal-hub-sm
Seasonal hubs containing curated articles bring audience back time after time.
“Flexpress's user-friendly developer infrastructure helped us implement a complete site-design overhaul in under 30 days; we immediately saw our time on site increase by more than 25 percent. Now, we rely on Flexpress's integrated analytics—across SEO, content management, programmatic ads, direct-sold campaigns, and affiliate revenue—to ensure we’re making the smart and data-driven decisions that allow our business to thrive, while providing our readers with the premium culinary content they’ve come to expect from our brand. "
NEW2_Kat-Craddock-Headshot-Saveur-09_2-scaled
Kat Craddock

Editor-in-Chief & CEO, SAVEUR

“The Flexpress team helped us modernize and optimize our monetization technology. The results are clear: improved RPM and RPS for our brand, coupled with faster page-load times for our users. We now monitor our advertising KPIs directly from a single account and view these gains in action.”
adam_morath
Adam Morath

GM

 

image-png

 

outdoor-life

popsci_logo-horizontal-black

 

Traffic Growth: Flexpress vs. Previous CMS
Monthly pageviews, first six (6) months using Flexpress

Source: Google Analytics.

Let's chat about growing your earnings

Please complete the form to start up a conversation about growth hacking revenue with improved technology from Flexpress.