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by Tom Imboden on Jan 29, 2024 2:54:29 PM
Discover how website owners with high traffic can think smart about AI for websites to enhance value for their audience — i.e. maintain high E-E-A-T while driving longer average session times and avoiding the common AI pitfalls.
Shout out to my AI bot for helping me visualize "how to avoid pitfalls;" thanks, guy! Honestly, I was hoping instead to get a made-up movie poster of Channing Tatum playing the lead in an upcoming blockbuster feature (based on the game): Load Runner.
AI for Websites: Enhancing User Experience
As we've covered, in the world of high-traffic websites, user experience and engagement are essential to success — just the same as how inventing AI personas to replace authors, or relying on AI to write "fascinating" content will get you no where.
With that in mind, there are several clear AI-based strategies that offer website owners with hundreds of thousands to millions of monthly pageviews an opportunity to enhance crucial aspects of their business; i.e. increase the overall value of their platform, and continue to employ writers, experts, and journalists who care passionately about a given industry:
By "industry" I'm referring to specific interest categories that speak their own language: e.g. B2B advice, regional news, automotive, culinary, gaming, lifestyle, politics, military/defense.
- Personalization: One way to use AI for improving user experience and engagement is through personalized recommendations. By analyzing user behavior and preferences, AI algorithms can suggest relevant content, products, or services offered by the publisher to each individual visitor. This not only helps users discover new and interesting things thanks to AI's teachable knowledge of a website's library of content, but also keeps them engaged and encourages them to spend more time on the website (NB: do not tolerate AI slowing down site speed overall).
- Engagement: Another AI-based strategy is interactive chatbots. Virtual assistants (Clippy!) can provide instant support and answers to user queries, enhancing the overall user experience. By using natural language processing and machine learning, chatbots can understand and respond to user inquiries, providing personalized and efficient assistance.
- Layout: AI can also be used to optimize website design and layout at the individual user level. By analyzing user interactions and feedback, AI algorithms can adjust the website's interface to suit an individual user's preferences by making navigation and re-circulation more intuitive and user-friendly.
- Curation: Furthermore, AI can be employed for content walkthroughs. By analyzing user preferences, browsing history, and demographics, AI algorithms can serve up both depth of coverage for a given interest category, as well as breadth of coverage for ensuring visitors see the site's highest value content. Have that restauranteur mindset — anyone who comes in should not leave before sampling your best stuff (so that they then come back).
Overall, the AI-based strategies that offer website owners with high traffic the opportunity to enhance individual user experience and engagement will ultimately increase the value of their platforms.
Just remember that, "MFA no way!", and when it comes to content quality and expertise, don't try to fake the funk. Think of utilizing AI as a content server, with personalized recommendations, chatbots, optimized design, and/or content personalization. The teaming-up mindset will help website owners drive toward using never-before available tools to create the most engaging and user-friendly environment for their audience.
AI for Websites: Improving Reporting User Experience and Engagement
Yes, improving user experience and engagement is a top priority for website owners with high traffic. But it's not just the visiting audience that needs a better experience, it's also the website owner's employees creating content and analyzing its success.
As such, one of the best ways AI can improve user experience for website employees is through improving the process of deriving analytics. By analyzing a website's (or websites') various data patterns for audience and earnings, AI algorithms can identify patterns and trends and articulate them to employees, affording website employees valuable insights into user preferences and behavior at their fingertips (rather than countless spreadsheets away).
With insights more easily accessible, website owners can make data-driven decisions to optimize their platforms — not just for maximizing interest from visiting audience, but advertising partners as well.
AI can also be used to enhance user engagement for reporting via interactive assistance. For example, AI-powered chatbots can provide personalized recommendations on report types, the type of analysis available, answer employee queries, or even initiate conversations with revenue leaders looking at how to hit their end-of-quarter goals. In essence, these interactive elements essentially can transform data analysis paralysis into actionable insights.
A final way AI can assist with reporting is during the research phase. By analyzing periodic earnings data and audience preferences, AI algorithms can deliver personalized-to each-author content category ideas, as well as audience-trending search queries. When it comes to utilizing AI to enhance user experience and engagement, website owners should expand beyond just the walls of website visitors. Website owners can use AI to optimize experiences across their various employee networks via advanced analytics, interactive features, and personalized content delivery.
Remember, AI cannot do analysis on behalf of employees. Employees have to harness AI as they would a team of impossibly hard working interns.
Can AI be Utilized for Streamlining Content Curation?
Content creation and curation are sensitive for website owners of high-traffic websites, but no less pressing for creating value. So, could AI help website owners streamline various processes around ensuring that quality content is consistently delivered to the audience?
One way AI can assist in content curation is acting as an in-house librarian. By assigning AI algorithms to analyze an author's historical content, that author can access relevant narratives, opinions, or sources previously cited that affect the latest piece or group of articles. No individual author can remember every single source they've ever used — AI can step in and take pressure of the individual's memory for retrieval, instead spending more time on higher order analysis — in the process saving time and effort for website owners (while also providing a useful springboard for inputting SEO-valuable in-domain interlinking of content.
AI can also aid in content curation by analyzing user interactions and feedback. For example, AI can analyze a historical comments section or inquiry email inbox to identify common themes, concerns, or other feedback from the audience. Rather than reading each email one by one, editors can rely on AI as a team of interns to make sure nothing slips through the cracks, or see perspectives on both the forest and trees.
Furthermore, AI can assist in content editing. By using natural language processing and image recognition, AI algorithms can identify and filter language or passages to take on various tones or voices of prose. This can help an editor turn around ideas about how to articulate a complicated idea for two conflicting and conflicted audience types.
AI-Driven Improvements for Enhancing Website Performance and Speed
Website performance and speed play a crucial role in user experience and engagement. AI-driven improvements can help website owners optimize their platforms for better performance, ensuring a seamless and fast user experience.
AI algorithms can analyze user behavior and interactions to identify performance bottlenecks and suggest optimizations. By understanding how users navigate the website and interact with its elements, AI can provide recommendations for improving load times, reducing latency, and enhancing overall website performance.
AI can also be used for predictive caching. By analyzing user patterns and behaviors, AI algorithms can predict which content or pages a user is likely to visit next. This allows the website to proactively cache and preload the content, reducing load times and providing a smoother browsing experience.
Furthermore, AI can assist in dynamic resource allocation. By monitoring server load and user traffic, AI algorithms can allocate server resources dynamically, ensuring optimal performance even during peak usage periods.
In summary, AI-driven improvements offer website owners with high traffic the opportunity to enhance website performance and speed. By leveraging AI algorithms for identifying performance bottlenecks, predictive caching, and dynamic resource allocation, website owners can create a fast and seamless user experience.
AI for Websites: Optimization for Enhanced SEO Rankings
Search engine rankings are crucial for high-traffic websites as they directly impact visibility and organic traffic. AI-powered optimization techniques can help website owners improve their search engine rankings and attract more visitors.
AI algorithms can analyze search engine algorithms and user behavior to identify optimization opportunities. By understanding what factors influence search rankings and how users interact with search results, AI can provide recommendations for optimizing website content, structure, and metadata.
AI can also assist in keyword research and analysis. By analyzing user search queries and trends, AI algorithms can identify relevant keywords and suggest content optimizations to improve search engine visibility.
Additionally, AI can aid in link building strategies. By analyzing backlink patterns and user behavior, AI algorithms can identify high-quality websites for potential partnerships and collaborations, helping website owners build authoritative and relevant backlinks.
Want to learn more about utilizing AI on a high-traffic website? Please reach out and let's discuss.