“I am deeply involved in the CMS in the sense that I use it every day, multiple times a day. As journalists know, the only way to get content out there in the world is through a CMS—and so I am “knee deep” in the CMS all the time. As I have worked with a lot of CMS’s, I would say that the CMS we're using right now [at Popular Science] is the best that I've seen. Flexpress is easy to use, it feels stable, and it’s intuitive and quick, which is nice when I need to get a story up as quickly as possible. With Flexpress, I don't ever worry about going into the back end of a long article and having it crash or get deleted.”
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Flexpress = 55%+ Faster, 20%+ Longer Sessions
Background: The Drive brings automotive enthusiasts the latest in car news, automotive tech, enthusiast culture, DIY guides, and in-depth vehicle reviews from around the world. The Drive needed a CMS upgrade, like most long-time publishers, especially with regards to increasing visitor traffic and onsite engagement.
Flexpress Improved Lighthouse scores 125%
Google uses Lighthouse scores to evaluate a site based on a combination of performance, accessibility, SEO, and best practice criteria. Sites are “graded” based on these four buckets of criteria and assigned a point value 0 – 100.
Summary: Flexpress created a 125% improvement in lighthouse scores, with no reduction in existing ad and page load times.
- The mobile score increased from 30s to 70s
- The desktop score increased from 50s to 90s
Flexpress transformed Core Web Vitals to Green
Core Web Vitals is a Google initiative that provides unified guidance for delivering the optimal user experience on the web. Three metrics combine to create Core Web Vitals, and Google rewards sites for being in the green.
Summary: Flexpress led to 95%+ of Core Web Vitals yielding a value of "Good"
- Mobile pages went from “bad” (lowest score) to “good” (best)
- Desktop pages went from “needs improvement” (medium score) to “good" (best)
"Flexpress Content Reporting provides us with insights we never had before. By showing revenue earned by article, it allows us to tie our ad revenue and content strategy, which has become an integral part of our content planning.”
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Flexpress = +44% Net Ad Revenue
Background: Cool Material believed it could increase programmatic revenue by upgrading from its standard AdSense configuration. Leadership did not have enough insight into how various content performed generating revenue—they instead received a monthly check of some amount without any control over their earnings.
