One of the best kept secrets in the world of high-traffic websites: optimizing your website tech stack leads to significantly increased revenue. In this main stage talk from the recent Omeda OX7 Idea Exchange, learn how website performance optimization can generate 50%+ more monthly recurring revenue for high-traffic websites. Featuring commentary from Kane Russell, and former National Review Chief Publisher: Garrett Bewkes.
View full presentation slides here; the most important being:
Via website performance optimization, the National Review:
One of the most important aspects of effectively running an enterprise website is ensuring that it performs well. Website performance optimization is the process of improving the speed, responsiveness, and overall website user experience, including optimizing various aspects of the website's tech stack, including the server infrastructure, codebase, and content delivery network (CDN). By optimizing the website's performance, businesses can provide a better user experience, which can lead to increased user engagement, higher conversion rates, and ultimately, higher revenue.
For analogy's sake, think of a city trying to grow revenue. Sure it can add more stores and restaurants. But what if instead it upgraded its underlying infrastructure to make it easier and more seamless for consumers to transact?
Same goes for high-traffic websites. When a website performs poorly, visitors are more likely to leave the site and look for alternatives. Slow load times, unresponsive pages, and other performance issues can frustrate users and discourage them from exploring a website further or making a purchase.
On the other hand, a fast and responsive website can leave a positive impression on users, encourage them to stay longer, and increase the likelihood of conversions. Therefore, understanding the importance of website performance optimization is crucial for businesses focused on maximizing their revenue.
There are several key factors that can impact the performance of a website. These factors include:
While running the National Review, Garrett Bewkes saw that many of these metrics were a drag not just on user experience, but traffic and revenue as well. He addressed these challenges of poor performance by upgrading his tech stack to headless.
To improve website performance, website portfolio operators can employ various strategies, including:
The beauty of headless architecture is that you can solve all of these problems simultaneously. That's exactly what Garrett did while at the National Review, to these significant revenue benefits:
Measuring the impact of website performance optimization is essential to determine the effectiveness of the implemented strategies and identify areas for further improvement. There are several metrics that can be used to measure website performance, including:
You can learn more by reading our Grow-Book, which breaks down exactly how to measure website performance optimization.
Real-world case studies can provide valuable insights into the successful implementation of website performance optimization. Here are a few examples:
These case studies highlight the tangible benefits of website performance optimization and demonstrate how businesses can achieve significant improvements in revenue by prioritizing performance. Please watch the video presentation here:
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