Flexpress integrates with Google Analytics, Google BigQuery and other analytics platforms that publishers use to gain insights about their traffic, which enables them to improve their reach, visibility in search, user engagement, and user behavior.
Additionally, within Flexpress's analytics interface, publishers can dig deeper into information about their sites' user behavior, as well as revenue earned in order to evaluate further enhancements in their content strategy and respond quickly to high-traffic events.
Flexpress internal taxonomies integrate into Google Analytics’ custom dimensions to help businesses track performance by content types and topics (e.g., Product Roundup, News Article, Sponsored Content). For instance, by using Flexpress's "Content Type" taxonomy, customers can tag posts according to type, user intent, time sensitivity, and other factors that help editorial and business teams measure trends and plan future output.
Likewise, Flexpress's Internal Tags taxonomy can add extra tracking capability to content that can be tracked in Google Analytics. Customers may wish to use internal tags instead of tags when content requires additional categorization for internal teams, for instance when organizing content by branded campaign, influencer campaign, or seasonal editorial initiative.
To integrate Flexpress internal taxonomies with the Google Analytics dashboard, customers can create custom dimensions and metrics in the Google Analytics Admin page or enable tracking in Google Tag Manager.
Flexpress's analytics interface leverages integrated data capabilities to deliver powerful insights for publishers about the performance of their content, ads, and commerce media partnerships.
Flexpress provides revenue data at the level of url, author, or globally. Within easily-built dashboards, clients can learn how much revenue a post earns and refine their strategy accordingly. High-revenue posts may be candidates for regular editorial updates, as well as indicate opportunities for further editorial focus. Or during high-traffic events, such as when a single URL goes viral, clients may use Flexpress to make changes to ad density on a single URL. Afterward, clients can measure the results of these changes using Flexpress to segment URL-specific insights.
Reporting is also available for author metrics, including pageviews by author, revenue by author, revenue to traffic ratio by author, and insights about author output such as reading comprehension level, categories, and more.
Customers can grant access to authors to provide them with transparency into select metrics to celebrate achievements, further refine their content strategy, or use insights to help develop their teams of writer's strengths and revenue focus.
Flexpress customers can take advantage of raw data access in Google BigQuery to enable business reporting within Looker or Tableau. With these platforms, clients can use ETLs (extract, transform, and load) to pipe data from multiple sources including Flexpress, syndication partners, affiliate partners, Google Ads Manager, email platforms, project management tools, or other third-party sources. Raw data and tables can be accessed directly or used to enable Looker or Tableau business reporting and data visualizations to help clients generate business critical insights and adjust their strategy accordingly.
Reach out Flexpress Support via email (support@flexpressai.com) to learn more about how to leverage the data available within Flexpress, as well as how to use Flexpress, Google Analytics, Google BigQuery, or other platforms to accelerate learning about your brands and act on that information to improve reader experience, increase revenue, and create higher performing content.